India foremost proptech player, Square Yards, has successfully achieved 1,000 sales transactions in April 2020, even when the nationwide lockdown has disrupted the entire industry. The EDGE CRM Solution is already being used by several leading Indian developers and is being given as a SaaS product by Square Yards. There are several AI and machine learning backed engines for prediction, lead assigning, analysis, entire sale life-cycle and more. There is a digital transaction module for executing transactions (end to end) on the website. The platform enables project listings, information collateral availability (brochure/layout/3D layout/VR Walkthrough) and online inventory with booking engine.
The platform comes with tools to be used by channel partners and sales teams for managing applications and documents while executing the entire process of pre and post sales activity. EDGE helps in a single-window buyer system which benefits end-customers and developers alike.
Here are some key factors for home buyers to take note of:
Virtual Tours and 3D Walkthroughs- EDGE integrates these virtual tours and walkthroughs that cover the city, area, neighborhood, site plans, unit and layouts.
Payment Gateway- EDGE has the payment gateway safely integrated and buyers can easily pay for properties here.
KYC and Digitized Booking Forms- EDGE integrates digital booking forms which garner all vital details of buyers and KYC data for verifying and legitimizing sales.
Digital Signatures- Digital signatures enable secure and recorded transactions.
Demand Letters & Payment Receipts- Sales of real estate usually cover payments from bookings to deliveries. EDGE makes online payments secure while ensuring generation of payment receipts with proper vetting, due-demand letters and ensuring cash flows for realty players which are safe from delays.
Here are some of the key aspects for developers:
Real-Time Inventory Online- EDGE helps in digitizing inventory while showing real-time status.
Customer Acquisition- Channel partners and sales divisions can select inventory in sync with buyers while filling out applications on the customers behalf and getting digital signatures for online payment link generation and dispatches to customers for enabling bookings online.
CRM- EDGE facilitates booking, unblocking, blocking, reserving, cancellations, holding/swapping. There is one-touch updating of payment details, receipt generation, BBAs and allotments.
Loan Assistance- The realty transaction is fully automated and integrated with top banks for paperless and instant sanctioning of loans.
Square Yards (Tanuj Shori) has built this pioneering EDGE SaaS based platform that assimilates best practices in the industry en route towards complete real estate transaction/value chain replication minus any displacement at a physical level.
Square Yards is a technology-enabled, global real estate aggregator and India’s largest player for primary residential real estate. It’s subsidiary Square Capital is one of the largest marketplace for secured mortgages in India. Square Yards platform offers an integrated consumer experience & covers the full real-estate journey from search, discovery to research, transactions, home loans and post-sales service – fully integrating buyers to an extensive network of 500+ partner real estate developers, and 90+ banks & NBFCs. Square Yards is led by accomplished professionals, ex-bankers, and Ivy school alumni and is backed by the competence of more than 2500 employees in 30 cities and ten countries.